A part of my work involves turning ideas into presentations, client treatments, moodboards and visual stories. I work across the whole process, shaping the narrative, defining the visual direction and building the materials that help an idea become clear, compelling and easy to sell. This often means bringing together references, imagery, typography, layouts and motion to create a cohesive visual world before the final work even exists.

More recently, I’ve been exploring how AI can make this workflow more efficient while also helping other teams work more independently within the brand. Instead of using AI simply as a faster way to make slides, I built an extensive library of slide examples, visual references and brand principles to teach the system how our brand should look, communicate and behave. The goal was to make it capable of generating not only on-brand presentations, but also imagery that felt consistent with our visual language.

For me, the interesting part is not the tool itself, but what it enables: turning brand knowledge into a scalable system that gives more people the confidence and autonomy to communicate consistently.