From 2014 to 2017, I worked as a Promo Producer at Fox Sports in Dublin (Ireland) creating promotional content for the channel and its major sports programming.

Working alongside voice-over artists, journalists, producers and the wider live TV team gave me a valuable insight into the
fast-paced world of sports broadcasting.

Working within a global brand also meant balancing creativity with consistency. I had to translate the brand’s visual identity and guidelines into a wide range of fast-paced, time-sensitive content, ensuring every promo felt fresh and engaging while remaining recognisably Fox Sports.

Every day brought a new challenge, from developing promos for football and basketball to motor sports, baseball and martial arts. It was a great environment to learn how to work quickly, creatively and collaboratively while delivering content for a live audience.