Samsung, FECMA and SEOM joined forces with Pulitzer Prize-winning photojournalist Manu Brabo to tell a different story about breast cancer: not only the disease itself, but the people fighting it every day.

Under the concept “War Corresponders on breast cancer”, Manu Brabo travelled across Spain documenting the reality of patients, families, doctors, researchers and patient associations. His work resulted in a collection of 40 photographs, a documentary, a digital book and a travelling exhibition.

I worked across the campaign’s audiovisual materials, from filming and editing to motion design and adapting the content across different formats. I also edited the case films used to present the campaign to international award juries.

The case films were reviewed as part of the campaign submissions, which went on to receive recognition at Cannes Lions, El Sol, Clio Awards, FIAP, The One Show and El Ojo de Iberoamérica.