Selected projects across Madrid’s iconic Callao screens.

The screens around Plaza de Callao create a unique visual playground for DOOH experiences, where multiple screens can become part of a single creative canvas.

I've worked on a wide range of projects for different clients across these iconic screens in the heart of Madrid. What I enjoy most about this format is the challenge of designing for the space itself; finding creative ways to connect the nine screens and turn separate pieces of content into one seamless visual experience.

Samsung’s Parkour project was a great example of this approach, creating the illusion of dancers moving seamlessly from one screen to another. The project was recognised with a Silver Lion at Cannes (Outdoor) and two Gold awards at El Sol.