For Aquatech, we created a physical brand experience that brought Qatium’s digital-first personality into the exhibition space. The 180 m² stand was designed to feel bold, dynamic and approachable, standing out in an industry where exhibition spaces tend to follow a more traditional visual language.

My role covered art direction, design, motion and video, as well as merchandise design, content adaptations and social media posts. I really enjoyed leading the visual content for the large-format screens, creating motion pieces that could work at scale and become part of the overall experience rather than simply act as background visuals. Two of the screens had a interactive experience, giving visitors a reason to come closer, engage with the content and take photos.

The event was also the setting for the launch of Water Is Us, a campaign exploring our relationship with water and its cultural, emotional and environmental importance. The project later went on to be selected for the World Water Film Festival.

The whole. result was an experience that connected the physical environment, the brand and the stories we wanted people to take away from the event.